You will have noticed a few changes at Bluefish recently. Not only do we have a brand new website but we have also added "Digital Marketing" to our name.
Due to a higher demand for more cost effective methods of marketing, Bluefish is now specialising in digital marketing. Digital marketing channels are not only more cost effective than traditional methods but they can also be monitored and measured more accurately.
Marie-Claire Donaghy, owner of Bluefish Digital Marketing, has been working in this area now for over 12 years and is passionate about online marketing techniques:
"When I first started out in marketing, the internet was relatively new and I jumped straight on the band wagon of developing websites. It was so exciting that you could display your company's products, services and latest news on the world wide web! This area has now evolved so much, that it's no longer good enough to just have a website sitting in cyberspace, it has to be working for your business and needs to be tied in with your company's overall objectives.
Even if you are targeting existing customers, you need to be engaging with them through your website, emails, social networks. Most importantly, you should be able to measure its effectiveness."
These are exciting times for all businesses, but it can also be quite daunting for people who are uneasy with digital channels. This is where Bluefish Digital Marketing can help. We can carry out an audit of your business and set out a structured plan of action based on your objectives.